I started out as a photographer and later moved into video work, illustration and design. I have a BA in Visual Communication from Malmö University (2018) and have been working freelance since 2016. Mainly within the music industry - producing videos, artwork, visual identities, press photos and merchandise.
I also enjoy making comics and attended Serieskolan in Malmö (Kvarnby) in 2022-2023. My comics have been featured in publications such as Pondus and C’est Bon Anthology, as well as in many self-produced fanzines.
I occasionally teach and hold workshops; in 2018-2019 at Malmö Yrkeshögskola and again in 2020 for Musik I Syd.
My favourite part of any project is dreaming up a storyworld and making it come alive trough color, texture, unexpected details and quirkyness. Notable clients & features include Roxette, Galantis, Gyllene Tider, Sara Parkman, Nadja Evelina, Laser & Bas, Warner Music, GAFFA, Bon Magazine, Italians Do It Better and Rich Parents Music.
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In 2018 I started Feverish together with my husband. It was a combined record label and production studio where we helped new and interesting artists, mostly local, to make an impact early on.
We focused both on the artistic side of things with visuals and artwork while also helping the artists to set up a marketing plan that we then followed through.
During our first years we made over 20 digital and physical releases, filmed 30+ music videos and also produced a handful of live streams during the 2020 pandemic.
We have also held a couple of workshops about DIY music marketing.
Aside from co-running the company, I also created the visual identity for it.