I started out as a photographer and later moved into video work, illustration and design. I have a BA in Visual Communication from Malmö University (2018) and have been working freelance since 2016. Mainly within the music industry - producing videos, artwork, visual identities, press photos and merchandise.
I also enjoy making comics and attended Serieskolan in Malmö (Kvarnby) in 2022-2023. My comics have been featured in publications such as Pondus and C’est Bon Anthology, as well as in many self-produced fanzines.
I occasionally teach and hold workshops; in 2018-2019 at Malmö Yrkeshögskola and again in 2020 for Musik I Syd.
My favourite part of any project is dreaming up a storyworld and making it come alive trough color, texture, unexpected details and quirkyness. Notable clients & features include Roxette, Galantis, Gyllene Tider, Sara Parkman, Nadja Evelina, Laser & Bas, Warner Music, GAFFA, Bon Magazine, Italians Do It Better and Rich Parents Music.
Elsa Carmona’s etheral witch-aesthetic spoke to me from the moment we met. Together with Carmona I deep dived into these themes and created videos, photos and a visual identity for her 2019 single X-Lover.
Then again in 2021 I created multiple music videos for her deeply personal EP Sacred Rebel, as well as all design surrounding the releases. The photos for the EP were taken by Kegen Lorentzon and co-producer and set designer for the video Eyes Wide Shut was Johanna Sjöstrand.
Behind the scenes of filming Eyes Wide Shut, 2021
Design work for Sacred Rebel, cover photos by Kegen Lorentzon, 2021. Various video stills, 2019-2020. X-Lover press photos & cover artwork, 2019.