For Per Gessle's rendition of Pugh Rogefeld's Vandrar i ett regn I directed and filmed a playful 1970s-style lyric video. By combining video, graphic design, and papercraft, I integrated the lyrics onto self-made props inspired by authentic 1970s artifacts like ice hockey tickets, concert posters, receipts, and pop culture magazines.

Paying tribute to the original songwriter and artist, Pugh Rogefeldt, was a significant aspect of this project. To honor his contribution, I incorporated some recognizable photographs (provided by the label, of course) into the prop designs, ensuring that the artist's presence was felt throughout.

Watch the full video below.

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Video, art direction, design
© Ebba Gustafsson Ågren, 2023Instagram